描述

Check out your competition.

Who are your competitors targeting? Who are their current customers? Don't go after the same market. We will find a niche market that they are overlooking.

Analyze your product/service.

Write out a list of each feature of your product or service. Next to each feature, list the benefits it provides (and the benefits of those benefits). For example, a graphic designer offers high-quality design services. The benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. 

Specific demographics to target.

Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:

• Age 
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation
• Ethnic background